About Marketing Directions
Discover Our Story and Expertise
About Us
Based in Calgary, Alberta, Marketing Directions is a full-service management consulting company specializing in opportunity and market assessments, feasibility studies, strategic business planning, marketing research, segmentation and customer relationship management with experience in a variety of sectors such as Information Technology, Software, Geomatics, Engineering, Energy, and Manufacturing.
At Marketing Directions, we pride ourselves on being a trusted and reputable name in the Management Consulting Industry. With years of experience and a dedicated team of professionals, we are committed to providing exceptional service to our clients. Whether you are starting and scaling up or are already an established business, we are here to provide advice and guidance.
Client-Centric Approach
Our clients are our priority. Exceptional customer service and personalized experiences define our company culture.
Our Story
Founded 26 years ago by Pauline Patenaude, Marketing Directions provides comprehensive and effective management consulting services to help individuals start and grow their businesses from the bottom up.
With an unwavering commitment to excellence in our work and a customer-centric approach, we have earned the trust of thousands of clients over the past two decades. Our extensive experience, combined with our team of dedicated professionals, allows us to deliver unparalleled service and superior results.
Pauline Patenaude
Pauline Patenaude is the Founder and Lead Consultant of Marketing Directions, with over 30+ years of relevant industry experience. Pauline is fluent in English, French, and Spanish, with knowledge in Japanese, and has an extensive educational background, including a Digital Transformation Certificate in Digital Adoption from Cornell University, a Masters of Business Administration in International Marketing from the University of Saskatchewan, an Honorary Degree from Nanzan University in Nagoya, Japan, a Bachelor of Commerce in Marketing on the Dean’s Honour Roll from the University of Saskatchewan, and a CMC (Certified Management Consultant) designation from the Institute of Certified Management Consultants. Her expertise allows her to provide businesses with feasibility studies, opportunity assessments, and strategic business plans, helping companies navigate funding sources for new product commercialization.
Pauline Patenaude, Founder and Lead Consultant
Lewis Patenaude
Lewis Patenaude has been a management consultant for almost 5 years, extensively trained by Pauline Patenaude at Marketing Directions. Lewis has a strong background in Economics, Finance and Accounting and brings a youthful perspective to the team. Lewis is fluent in English and has knowledge of Spanish, with a strong educational background including a Bachelor of Arts Honours in Economics from the University of Calgary, with the plan to obtain a master’s in the same field. Lewis holds multiple professional certificates in bookkeeping, digital marketing, data analytics, ESG, and financial management. Pauline highly recommends Lewis for businesses seeking expertise in digital marketing, economic analysis, and strategic planning to bring new products and services to market effectively and profitably.
Lewis Patenaude, Consultant